Tuesday in India: No Matter What She Has the Midas Touch

Celebrity industry is as a busy bucket of bees, especially in India, where Bollywood success has created a whole generation of golden VIPs who can sell you anything: from deodorants and sweatshirts to plumbing services and cars.

And why not to use the strategy that hasn't failed yet?

Lenskart.com has rolled out a campaign that showcases new '3D Try On' feature to improve your eye glasses buying.

The ad features Katrina Kaif - the queen of Bollywood - and from then on you've got all the nation online holding their breath and watching carefully.

Ding ding ding!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Practice Makes Perfect

Say hello to master of one thing.

Motilal Oswal launched a new ad campaign to strengthen their image as the experts in equity.

Does it get your pulse racing?

Not really.

But it's easy to remember and keeps one's focus on for pretty much all 40 seconds.

Having in mind it's made of random internet videos, therefore, peanuts for production..

..well,  I'm patting on agency Lintas' shoulder.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Some Botheration About Open Defecation

Good to see businesses tackling deep society problems.

Astral Pipes has rolled out a campaign (conceptualised by Lowe Lintas) that takes on the issue of 'open defecation', a major public health and sanitation problem in India.

Of course, it would be easy (and useless) to tell people to just stop. They need a solution instead.

Astral Pipes decides to deliver the main message through a song. And I believe this softer, less straightforward format could work well for Indian audience.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in UK: Home is Where Google Is

There's the moment, probably no more than one Earth second, in which you know something is good.

It's the sweetness of  caramel shortbread after long diet, it's the sound of the sea after long working months.. it's the self-conscious storyteller in the beginning of this ad.

Say hello to more Google at home.

And more you there as well.

Not a zero cool ad, but great.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Old is Not Gold Apparently

What's in common between relationships and fashion?

According to Fynd's new TVC, both can go out of style in 2-month time.

Not a sensational but light-hearted ad well fit for the "Now Generation".

Also, makes me feel I'm oh-so from the generation before.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Diversity's Hot On The Menu

McDonald’s is clever. Of this you need no telling.

People has always been the center of its ads.

And we know for a fact that people respond to people.

Their newest ad for Indian market - playful, positive and pushing me towards fast food today.

#BeDifferentTogether

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: First TV Ad Shot On iPhone

Product is the hero of its own ad?

It rarely works well these days but here it does.

Milton has released a TVC for its 'Leak Lock Steel Tiffin' and it's claimed to be shot on an iPhone

True or PR stunt - who am I to judge?

It grabs attention, responds to consumer's need and shows core product benefit.

Simplicity at its best.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Riding Women's Day Wave Well

She bangs, she bangs!

This is Reliance Fresh trying to be more casual, more human.

A company statement says that this ad appeals to today’s woman to “live her life a little for herself”.

But.. only once a year?

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Lessons To Be Learned

Exam pressure and pressure to perform is one of the leading cause of depression and suicidal tendencies among teenagers.

When I was a student in India, I got a huge shock during my first exams.

The exams were basically created to check my memory (the more you write - the higher mark you expect, the closer to the book - the better and so on) rather than practical knowledge.

It was tough and I saw how many of my friends were trembling under immense pressure from teachers, family, neighbors, friends, eventually themselves..

Of course this campaign plays with your emotions to sell the products, but they also raise an important issue. And it's on you what's going to happen next.

P.S. Having in mind that Indian parents don't dive in YouTube, forwarding this video or leaving it on your screen as a hint would be a great step to initiate a conversation.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Our Right To Have Half

"Who run the world? Girls!," Beyonce is proudly repeating since 2011.

However, in many parts of the world girls still struggle to claim their equal rights.

Driving on this idea, United Colours of Benetton has rolled out a campaign '#UnitedByHalf' (conceptualised by Creativeland Asia) through which it strives to push gender equality and women empowerment.

Obviously this campaign won't change the mindset of the society at once but ..

Drop after drop after drop makes a hole in the stone simply by regular falling.

Beautifully made.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: This Ray Could be Your 51st Shade of Grey

I see you baby, being Ray.

Cool sway, no stress weight, youngster all the way.

There are things that immediately cause a nodding.

This Fastrack's ad conceptualized by Lowe Lintas is one of those things.

Short, simple, cool.

Get the feeling.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: To Wear or Not To Wear

"Hey you, look up, my eyes are right here," she says daily.

While living in India I've always felt that stereotypical labels are enforced particularly heavily onto women here, hence, various movements begin from place to place to raise awareness and fight the issue (oh, just wish for more continuity).

Supporting women's freedom to choose, Phantom Ideas has launched a campaign for fashion e-commerce brand Ajio.com.

Slightly too dramatic video to deliver the message, but.. it does deliver.

 #NotWhatIWear

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Who Thought This Ad Would Be a Good Idea?

Looks like what Houdini might have blown out of his nose.

Aegon Life Insurance has rolled out a campaign (conceptualised by DDB Mudra) that urges users to pick their own insurance policies.

What a bizarre way to communicate the message..

I could only repeat their lines back at them: 'Be it script writing or ad creation, letting others decide for you is a risk'.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: The Surprising Evolution of Mannequin Challenge

Mannequin challenge has worked for your entertainment for months.

And now that it caught your attention - it is time to put it for work for a better cause.

Autumn Worldwide has rolled out a film following the recent Bangalore's night of shame - the mass molestation that happened on New Year's Eve.

One of those times when standing still is a poison pill.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in Asia: The Most Uncomfortable Mannequin Challenge in Here

This is not your usual mannequin challenge video.

Naga DDB Tribal has launched a new video on behalf of Protect & Save The Children and.. these are quite restless two and a half minutes.

This is just acting but the things are actually happening in this world we share.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: How Netflix Gave You A Better NYE Party

It's bringing some life to the always-disappointing New Year's Eve parties that..

have gone out of style anyways.

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'.

And it's actually lifelike, sharp and chucklesome.

Welcome to 2017, folks!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!