Tuesday in India: Who Thought This Ad Would Be a Good Idea?

Looks like what Houdini might have blown out of his nose.

Aegon Life Insurance has rolled out a campaign (conceptualised by DDB Mudra) that urges users to pick their own insurance policies.

What a bizarre way to communicate the message..

I could only repeat their lines back at them: 'Be it script writing or ad creation, letting others decide for you is a risk'.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: The Surprising Evolution of Mannequin Challenge

Mannequin challenge has worked for your entertainment for months.

And now that it caught your attention - it is time to put it for work for a better cause.

Autumn Worldwide has rolled out a film following the recent Bangalore's night of shame - the mass molestation that happened on New Year's Eve.

One of those times when standing still is a poison pill.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in Asia: The Most Uncomfortable Mannequin Challenge in Here

This is not your usual mannequin challenge video.

Naga DDB Tribal has launched a new video on behalf of Protect & Save The Children and.. these are quite restless two and a half minutes.

This is just acting but the things are actually happening in this world we share.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: How Netflix Gave You A Better NYE Party

It's bringing some life to the always-disappointing New Year's Eve parties that..

have gone out of style anyways.

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'.

And it's actually lifelike, sharp and chucklesome.

Welcome to 2017, folks!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!