Tuesday in India: How Netflix Gave You A Better NYE Party

It's bringing some life to the always-disappointing New Year's Eve parties that..

have gone out of style anyways.

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'.

And it's actually lifelike, sharp and chucklesome.

Welcome to 2017, folks!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Example of Advertising Budget Spent Well

Cheap (positive note!), cheerful and targeted!

Bajaj Allianz General Insurance has launched a digital campaign to educate consumers about the importance of health.

When in Rome, do as the Romans do.

When talking to youngsters, talk in their own language and use their channels.

They gave your organs a lovely WhatsApp group to call their own and.. it is really enjoyable (serious note!).

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Sunday in Christmas: 6 Ads Guaranteed to Bedazzle You

Cold nights mean winter, winter means Christmas, Christmas means family & friends and.. fierce yearly battle of celebratory ads.

From Santa Clara to Adrien Brody's happy train, viewers have been treated with jaw-dropping, heart-rending visual stories by the famous brands worldwide.

Ho ho ho - share the joy!

The most star-filled Christmas ad - H&M:



The most meaningful Christmas ad - Edeka:

 

The most unexpected Christmas ad - Allegro:



The boldest Christmas ad - Lidl:
 

The most heart-melting Christmas ad - M&S:
 

The most watched Christmas ad - John Lewis:



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Wake Up in The Morning and Smell This

Hold your breath and count to ten, as this sky-high striving ad falls (flat?) in front of your eyes..

Nivea Men has rolled out a video ad (conceptualised by DigitasLBi) which deals with Indian consumers’ attitude towards body odor (which often sounds something like ‘That's not my problem if you can smell me’).

Doesn't this ad itself have an odor?

Everything is just a bit loose and hyped up.

Much more memorable message was rolled out by Nivea in the begging of 2016, in exactly same 1 minute and 11 seconds. Watch.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Not Too Shabby for Any Shaadi

Love may be the losing game, but luckily at least wedding is a fun one.

Hotel chain Marriott India has rolled out a digital film (conceptualized by OgilveOne) to promote itself as a destination for weddings.

Elegant, emotionally charged and delivers gorgeous, lightweight brand presentation.

Some scenes were a little over the top for my taste, but my Indian girlfriends loved it and there was not a dry eye in the house.

Target reached!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Wherever Whenever

Just weird.

The emotion I get after watching this ad is.. raw awkwardness.

Maruti Suzuki's ad film for its sedan Dzire (conceptualised by Dentsu Impact) aims high but really falls short.

Better luck next time.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Doing Diwali Ads The Right Way

Candles and rangolis, food, family, gifts and.. a bursting box of distinctive ads – this is what makes Diwali special for me.

Do you know that you could actually build an empire with making just Diwali ads? Naturally I wonder how come there is still no agency which specializes in that? Bon idea!

Jokes aside, from a bunch of this year's Diwali ads I just chose three favourites.

Catch your treats from Netflix, Surf and Flipkart!



 

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!