Tuesday in India: Some Really Bold Moves from Myntra

This is actually a gigantic step for Indian advertisement industry.

I hardly notice her cute blue kurta but I am definetely affected by the message.

A well-developed 'being talked about' startegy, Myntra!

  

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: The Blurring Line Between Ads and Movies

The advertising landscape has changed and boundaries between short movies and advertisements are becoming more and more invisible.

This 6-minute film from Lipton India is not making much noise in the advertising fields but it's still very nicely done.

"Why ask why, when you can say why not?"

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Buffering Will No Longer Be Cause For Suffering!

Watching online videos in India.. Oh, I still remember the experience: you put the video, it starts buffering, you go and make tea (proper Indian chai takes at least 10 mins to make!), come back, watch 1 minute of the video, and repeat the sequence again. That used to be one nasty experience.

But now, YouTube Offline feature promises no more head spin and no more headache.

Great observation and solution for the biggest pain!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaigns this year? Leave a comment or Tweet me, let's chat!

Tuesday in China: No Germ Migration in Your Celebration

If you know China even a bit, you might recall neat red envelopes (or ‘hong bao’) people exchange during traditional Chinese New Year.

Do you know what comes in it?

You'll be surprised to see.

Well spotted, Lifebuoy!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: This is How The Fast Gets Faster in Tortoiselike Country

When I think of trucks in India, I think of constant traffic jams, snail moving and lorries that define fifty shades of dirt and mud.

Tata Motors strives to reformulate Indian trucking.

And I haven't seen sexier ad of trucks since Volvo trucks in The Epic Split feat. Van Damme.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: There's None So Blind as Those Who Will Not See

It starts as a typical ad with a beautiful famous actress, lovely music and all that jazz.

But then there is a twist.

Who said, beauty is in the eye of the beholder, weren't right..

Nicely done, Lux!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Oh Don't Get On That Phone, Darling

Calls at the wrong time ruin so many prescious moments.

Having that in mind, Quikr takes a funny way to highlight messaging service Quikr Nxt.

Not ROFL, but quite all right.

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P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!