Tuesday in India: It's a Hop, Skip and a Jump To Irresistible!

Holymackerel, here is chocolate temptation at its best (like we didn't know).

Cadbury has rolled out a new ad film conceptualised by Ogilvy & Mather.

It's very fresh and..highly delicious.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: Amazon Grabs Attention With Those 3 Little Words

After not a very good start this year, Amazon India together with Ogilvy & Mather remind us that they know what moves and captivates people.

Simple, beautiful and #celebratingendlesslove.

It is that kind of an ad that my Indian friends stop everything in order to watch.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: How Fist Bumps and High Fives Came to Exist?

An unusual take on a problem that's forever young.

Nudge nudge wink wink.

A fun story on body odour that will leave you smiling.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: It Should Have Been So Good But It's Not!

Amazon India has rolled out a film with a "social experiment", conceptualized by Ogilvy & Mather.

It kicks off well and then starts going way of all flesh somewhere between synthetic concepts and awkward emotions.

Confusing, Amazon.

Looks like what marketing team of Dove might have thrown into a trash bin as a "no-good" copy.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in UK: Whatever Your Goal, They'll Lick You Into Shape!

They said winter was coming.

We didn't listen.

Now it's dark and cold and snowy and we're stuck inside.

Well, what better time to start working out?

That's why I quite liked the new ad for Virgin Active Health Clubs. It got that “sense of humour”.

And the theme 'Whatever happens in life, we've got a workout for that' is convincing.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Why Only She Has to Prove Herself Before Arranged Marriage?

This ad has been on the lips of my Indian friends for a few weeks now.

So I have to share it.

It's a great ad for a fashion brand where there is no emphasis on fashion.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: I See And I Don't Believe

I'm not a big fan of misleading ads.

And I perceive this one - a part of digital campaign of Standard Chartered - as confusing.

We see a lady runner in action on the streets of Mumbai. I watch and I smile and I can't stop thinking of video editing.

I have tried running in the streets of Mumbai exactly four times (that's determination!) and failed miserably. I ask my Indian friends around and they nod all together.

Running in the streets (and pavements and sidewalks and everywhere else except joggers' parks) of Mumbai soon turns into a marching trip. It's too crowded, cramped and populous. Too many people, animals and other barriers that give you a reason to stop.

Everything else in the ad sounds pretty convincing.

#RunForAReason - just first find the place, not the reason.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!