Tuesday in India: What Keeps The Cartoonist Going When #ItAllStarts?

Wake up in the morning feeling old and broken - some coffee should sort that out.

Or pehaphs a coffee ad?

Again and again Nescafe beautifully sets itself as some motivational "speaker", emphasizing with viewers' dreams and ambitions. I like how there is coffee in the ad but it plays as a separate silent character which hops into your unconsciousness through deep emotions and stimulating visuals.

Rain or shine, don't skip this short ad film for Indian audience, conceptualised by McCann Erickson.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!