Tuesday in India: Umbrella That Protects Against Rain… and Thugs?

I love the idea of the empowerment of Indian women.

An initiative by Vodafone conceptualized by Ogilvy & Mather Mumbai is aiming to protect women in small towns, using their own hands and...umbrellas!

Watch the introduction of "The Self-Defense Umbrella" below.

Don't get me wrong but to me this looks like a gimmick unless you see it in action.




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!