Tuesday in India: Lufthansa, Moving Indians With Fresh Marketing

India is a big, important market for the eager German airlines Lufthansa.

And they want to make a good impression.

Or change the intuitive not-so-good one.

‘More Indian than you think’ campaign is cute and connects well with a viewer, I feel.

Way to go.



P.S. When you’re done reading, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!