Tuesday in India: A Week of Broken Stereotypes

Why should an ad for laundry detergent be like an ad for laundry detergent?

Stereotype-breaking ads is the new black in the world of Indian ads.

Check out the ads of two giants - Ariel and Dabur - which are powerful, triggering and - whisper it - carry a meaningful message.




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: You'll Never Look at Festivals The Same Way Again

Regular terror attacks in India send shivers down my spine.

That's why every initiative by the police to tackle this issue is welcomed with open arms.

Recently Mumbai Police has launched a film campaign in Mumbai cinemas urging citizens to stay alert and look for suspicious objects during the Ganapati festival. Time and again people go about the celebrations without paying attention to anything fishy. And this is a biggie.

Stay observant and keep your eye on the ball.




 P.S. When you’re done reading, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday In India: Oh Holy Train, Or Should You Rather Walk?

Some people actually think I was Indian in my past life.

This idea became rather strong when I started taking local Mumbai trains.

I wasn't trying to save money.

I was trying to save precious time.

And you know what I'm taking about if you spend 4 hours daily, commuting between A and B.

Now if you are thinking London's trains are crowded, think again.

In India 'crowded' takes a whole new meaning.



You probably still have your jaw dropped.

It's all right.

It took a bit of time to get mine closed. Well, you can't ride a train like that with an open mouth, can you?

Today I just remember my first time in that moving sandwich trying to see the positive side and thinking - "No wonder you'll rarely meet Indians with traditional western fears of small spaces, big crowds or public traveling.You can't really fear something you must face daily, can you?"

Well, I survived. I became extremely flexible and I can hold my bag on one finger for over an hour now. I also know how to move in group as one breathing organism and actually appreciate wind blowing on my face.

I guess it's always how you perceive the situation and every curse appreciated can become a blessing.

P.S. It's interesting that during 3 months of my daily train journeys in Mumbai, I haven't met a single western buddy. Oh, perhaps it's just a coincidence.Or maybe not. I like to put myself into that special category, you know :)