Promo Wednesday: Just A Quick Look At The Subject Lines

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I found nice and inviting :

• Just a quick look at the sales 

• Mister Cool: Men's Color Story Blue 

• Blue Monday Just got BETTER 

• Wake up your makeup 

• Start new year with a critically acclaimed new author

Now, the lines which were hard to digest this week:

• Juicy Savings Today Only! 

• Brace yourself for the cold with our fantastic range of winter warmers! 

• New Year, New Look 

• Your first bite of SS14’s trends – bring on the new! 

• Celebrating You! $15 off + Healthy Hair Tips That's it for now.

Let me know which emails tickled you pink this week? Share in the comments or Tweet Me!

Monday Video: Imagine Power In Your Marketing

This just might be the most powerful word to trigger your customers.

Imagine what you could do with that power.

I take it lightly in this video but it's real.

P.S. When you’re done watching, leave a comment or Tweet me how did you like it. Can't wait to hear from you!

P.P.S. I always talk very spontaneously so please be kind and take my pauses and tongue slips as natural reaction trying to be myself while imagining you :)

Promo Wednesday: Stay Cosy In Christmas Madness

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I found nice and inviting :

• The Gift Finder: faster than Father Christmas 

• Dear Aiste, have you seen our Christmas gifts?. 

•   ☑ Coming soon! Smashbox Friends & Family 

• Grrr... Stay cosy in fab faux fur! 

• Discover the truth behind the legend 

Now, the lines which were hard to digest this week:

• Fab 5 for free!*  

• NEW winter arrivals, just in time

• Have a Very Knitmas - up to 40% + an extra 24% off our BIG Brands and loads of gift ideas!  

• Elegant Styles For Your Special Occasions 

• Start the week in style with our new arrivals!  

That's it for now.

Let me know which emails tickled you pink this week? Share in the comments or Tweet Me!

Promo Wednesday: Basics Are Not Boring

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I found nice and lovely :

• The VIP treatment 

   

• Basics needn't be Boring, Aiste. 

   

• THE KNIT PARADE | Autumn Winter 2013 Knitwear 

   

• Chat tonight? 

   

• 15 Seconds to Flawless, Perfect Skin 

I enjoyed the lines which were personal and promised something special without reaching exaggerated or superficial level.

Now, the lines which were hard to digest this week:

• Just Landed! Our favourite new arrivals + great gifts  

  (Oh, they keep landing every week! I wish you knew my favourites more than yours though...) 

• Overnight shipping, plus effortless evening radiance

  (Just don't feel it.)

• Buy 3 Get 3 or Buy 2 Get 2 Extended Online - Go on, Indulge! 

  (Uf, this got my brains spinning with Buy Buy - Get Get and all I wanted to do was Run Run.) 

• Beauty Buzz: November Highlights 

  (Simple and average, lost with other ten 'highlights' emails.) 

• Special Deal for VIPs like you: 25% OFF plus free shipping on your order  

  (Well, if I'm being called a VIP without ever making a purchase with a company, then I know it's not a special email at all.) 

That's it for now.

Let me know which emails tickled you pink this week? Share in the comments or Tweet Me!

Promo Wednesday: Oh Boy, I'm Going Nuts!

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I found appealing :

• Are you scared to relax? 

   

• Shop the Little Black Dress 

   

• A Free Gift for Your Hostess 

   

• Oh Boy! Great gifts for guys 

   

• Think outside the box this holiday season 

I enjoyed the lines which promised to help me control the upcoming madness of Christmas: they classified the gifts for very specific groups of guests and they informed about the convenience; they heard me earlier and they knew that little black dress is my weakness; they hit the sweet spot with recognizing the stressful period and offering some relaxation advice in-between the sales pitches. Everyone else is shouting discounts and gets easily lost in the sea of sameness. 

Now, the lines which were half-baked this week:

• Your New Xmas Party Pieces Have Arrived  

  (Oh, they're arriving every week, could you be more specific please?) 

• GO NUTS! Take 40% OFF Sitewide

  (I am nuts.)

• Be first in line for our BIGGEST event of the year! 

  (What's the biggest event every year? Sales, of course.) 

• Buyers' Top Picks For Christmas Gifts 

  (Somehow I usually find top picks boring and very average. I like my gifts just a bit more special.) 

• GUEST TABLE TOPS | NEW AT THE LIFE STORE | SOULLAND LAUNCH RECAP | BEST OF THE WEEK  

  (Hadn't such long Subject Lines in CAPITALS been banned? Because not only it didn't fit in one line, it started hurting my eyes after the first words. It's a no, I guess.) 

That's it for now.

Let me know which emails tickled you pink this week? Share in the comments or Tweet Me!

Research Friday: Obey Your Wish

When Will You Use This? 

Creating your brand’s messages and slogans. All messages can be effective and counterproductive, depending on how they meet consumers’ communication expectations.

What’s The Red-Letter Bite Today? 

Previous studies confirmed that positive mood affects communication expectations in such a way that hearers are more open to assertive language. Also, when the language of a request matches communication expectations, compliance is elevated.

The current series of experiments* show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. The researchers propose the following process: "a reference to hedonic consumption elevates positive mood; consequently, language usage and expectations are possibly altered toward more blunt, direct, or assertive language; messages promoting hedonic consumption in an assertive fashion (e.g., Take a ride on the flying balloon!) meet communication expectations more than nonassertive messages (e.g., Why don’t you take a ride on the flying balloon?), and the fit between expectations and the actual message language may facilitate consumer compliance when the language is assertive.”

Addition To Your Bag of Tricks 

 As the phrasing of persuasive messages is critical to achieve your goals, you should be very attentive while creating your lines. Based on insights from this study, use more assertive lines in the context of hedonic consumption (or where utilitarian products are described in hedonic terms).

* Kronrod, A., Grinstein, A., & Wathieu, L. (2012). Enjoy! Hedonic consumption and compliance with assertive messages. Journal of Consumer Research, 39, 51–61. {Thanks for the material}

P.S. When you’re done reading, I’d love for you to share your experience about creating or reacting to different slogans and messages. Leave a comment or Tweet me, let's chat!

P.P.S. Need some help on creating your Promotional Message? Let's do this together.

Promo Wednesday: Porridge For Mind

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I found appealing :

• Cashmere: the finest winter pieces 

   

• Only 1 Pay Day Left Until Christmas! 

   

• Porridge for winter 

   

• WATCH: It's time to have the talk 

   

• EXCLUSIVE preview: Watch our Christmas fairytale come to life... 

I enjoyed the lines which reminded me what's just around the corner: Christmas is near, get in the mood, plan your spending and eventually buy that cashmere sweater for your mom. Everyone else is selling hard in their subject lines and that's why my attention moves to the rare gems. 

Now, the lines which were milk and water this week:

• Celebrate Bonfire Night with our Explosive Offers...  

  ('Explosive' is the word! Three different companies used it in their subject lines this week... Wonder why?) 

• New Styles = Time To Party

  (I was ill this week and any teasing partying made me mad.)

• Winter style icon inspiration - cosy knits, faux fur and more 

  ('Winter style' was another uninspiring phrase as it has been ruling the headlines since two weeks.) 

• Last chance! Brand Event must end midnight: Shop Now!  

  (Last chance!Must end!Now! - I'm getting so immune to this. If I'm a subscriber for the past year, you can't keep sending me the same old lines monthly and expect my attention, can you?) 

• The metallic trends you need to know! Plus, FREE deluxe sample duo  

  (There is something about metallic trend in cold winter that puts me off. Purely personal, I guess.) 

That's it for now.

Let me know which emails tickled you pink this week? Share in the comments or Tweet Me!

Promo Wednesday: Eye Candies

Every Wednesday I mention Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

This week I dived deep into:

• Eye Candy: Shop Vivids 

   

• Go on and glow 

   

• Time to invest: the winter coat edit 

   

• Trick-or-Treatment- 5$ travel sizes! 

   

• Choose Your Promotion 

I really like how winter slowly comes into the lines. Not the cold, grey, boring winter but the glowing, vibrant, warm one where you are in control to choose what you want. Yay.

Now, the most overused and banal lines around were:

• Spooky Sale – 25% off All Orders – Ends Tonight  

  (Never ending Halloween offers flooded my inbox - I wish marketers would have come up with a bit more innovative and catchy lines...) 

• Last chance! Up to 70% off ends midnight

  (And this one...)

• Hurry! Up to 50% off 

  (And one more!...plus 50 not included here) 

• Are you thinking about Christmas yet? You should be…  

  (Christmas pressure is getting stronger and bolder!) 

• Looking for latest styles in Clothing? Check out New Arrivals  

  (Simple line but oh so 90's!) 

That's it for now.

I can't wait to know, which emails tickled you pink this week? Share in the comments or Tweet Me!

Promo Wednesday: Subject Lines

Promotional marketing emails can be interesting (5%).

Promotional marketing emails can be annoying (75%).

They can be uncomfortable (7%).

They can go directly to your spam folder and you’ll never know (8%).

They can fall into multiple categories (5%).

 

I'm often irritated by predictable, unimaginative Subject Lines which make me sad about subscribing to those emails in the first place. And sometimes I'm honestly captivated by novel, unusual lines which make me want to hear more. To read, click and play.

I’m subscribed to more than 50 different newsletters, from tiny companies to world-famous gigantic brands.

Every Wednesday I'll mention the Subject Lines that had me at hello, and the ones that went to my bin before you could say Jack Robinson.

So...This week I opened my eyes wider when I saw:

• Why can't this guy find a girlfriend? 

   

• Ask Me Anything 

   

• I was scared to death... 

   

• The busy girl's guide to beauty treats 

   

• A Sneaky Peak At Christmas 

I found myself being very reactive to a more personal tone, and a subject line which doesn't immediately shout about special product or limited offer. Subject Line which takes time to intrigue me and guide inside the email.

Or is currently interesting to me because offers a solution because I am busy and I still want to be beautiful.

Also I opened my first email about Christmas (coming so late - it's the end of October already!) just for the sake of that special occasion.

Now, the most overused and banal lines around were:

• Don’t miss out our bestsellers!  

  (Why should it matter to me what sells best for you? It’s a pure peer pressure and most people are smart enough to recognize it.) 

• An exclusive new shade

  (Sometimes I'm just in this humanly mood for something simple, common and casual, please?) 

• Offer extended!  

  (Oh wow! Just I haven’t been intrigued by the Original Offer anyways...) 

• Mastering Monochrome 

  (Monochrome trend is around for over half a year now.. And by now, I feel I’m almost an expert myself!) 

• End Today!  

  (and oh, thanks God!) 

That's it for now.

I can't wait to know, which emails tickled you pink this week? Share in the comments or Tweet Me! 

P.S. Want some help on creating your Subject Lines? Let's do this.