No wonder the company pays so much attention (and marketing money) to this region.
And they know what they're doing, obviously.
Portray an individual's story, help him solve some problem, add a range of moving emotions and you'll have any Rakesh, Ramesh and Rajesh laughing and crying together with the characters. And spreading the message further. Ding ding.
Check BA's recent campaign “Go further to get closer”, then move away from the screen and hug your beloved one. That's what I call inspiration.
P.S. When you’re done reading, I’d love for you to share your favourite campaign circulating around? Leave a comment or Tweet me, let's chat!
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