Tuesday in China: Leftover Woman vs Independent Woman

"I am a leftover woman".. ..

no modern Western woman ever said.

But in China (and neighboring countries) "leftover woman" is a common label to mark all single women over 25.

That's a massive social pressure because not all women wish to be in a relationship or get married young.

Check the latest P&G skincare brand SK-II campaign trying to bring a little hope for independent women in China.

Warning: It will make your eyes watery and heart heavy.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Goosebumps - But For the Wrong Reason

It has great music.

It has beautiful copy.

It has impressive shots.

It's extremely motivating.

But did the team of mobile brand OnePlus get the wrong end of the stick? 

It sounds more like a teaser for an upcoming fitness club than a high-end smartphone.

Seems it's that time when the concept is more powerful than the product.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Ladies and Gentlemen, It's Time to Indulge!

Having in mind how my chic, fashion-oriented and West-loving Indian friends appreciate foreign brands in their wardrobe, this ad is a spot on.

 Myntra has rolled out a campaign (conceptualized by Happy Creative Services) to announce exclusive international fashion brands available on their platform.

You know a winner when you see one.

Well-done, Myntra.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: McDonald's Isn't Just For Making Pig Of Yourself, OK?

We're so self important today.

I save the trees, I eat the low-fat cheese, I train my knees!

But do you know what's the favourite movie of your BFF?

McDonald’s India has launched a digital film as part of its #ThodaTimeAur campaign for the Maharaja Mac, and it's actually an interesting one!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>