Tuesday in India: Simple Joy of Putting Just Enough

Caught by surprise.

Here is an ad that's doing its job well.

Great concept and neat execution.

Check out this followable simplicity for Cleartrip Local app (conceptualised by Mullen Lintas):

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Is This Lipstick on a Pig?

This is what happens when you have loads of money to spend on advertising and you have no idea what to do.

Finolex rolled out a film that is quite entertaining but in my humble opinion won't sell those fans like hot cakes. Or enhance the image of the brand. Actually, it won't make me think or remember the brand at all.

They just backed the wrong horse, don't you think?

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Indian Humour Done Right

It's oh-so full of beans!

ZopNow, the e-grocery space, has rolled out 3 TV ads and they are damn fun!

For those of you, who don't get the language, long story short: the maid Kanta Bai enjoys herself and isn't doing household chores since there is nothing to work with at home, the materials are lacking. ZopNow says, "No more excuses!" and speedily delivers everything what is needed.

This campaign is built on some very thoughtful insights. Bang on!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in Olympics: Champions weren't born champions. They were born babies.

It's the well known fact that good things come in babies.

Riding on that potential Nike has launched a 60-second video (conceptualised by Wieden + Kennedy Portland) and as usual.. Nike does not disappoint. Actually it's pretty intense.

And it's not just because I'm a fan of Bobby Cannavale.

Watch and believe!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!