Tuesday 30 June 2015

Tuesday in India: The Blurring Line Between Ads and Movies


The advertising landscape has changed and boundaries between short movies and advertisements are becoming more and more invisible.

This 6-minute film from Lipton India is not making much noise in the advertising fields but it's still very nicely done.

"Why ask why, when you can say why not?"



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Wednesday 24 June 2015

Tuesday in India: Buffering Will No Longer Be Cause For Suffering!


Watching online videos in India.. Oh, I still remember the experience: you put the video, it starts buffering, you go and make tea (proper Indian chai takes at least 10 mins to make!), come back, watch 1 minute of the video, and repeat the sequence again. That used to be one nasty experience.

But now, YouTube Offline feature promises no more head spin and no more headache.

Great observation and solution for the biggest pain!




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaigns this year? Leave a comment or Tweet me, let's chat!