Tuesday in India: Biting The Hand That's Feeding Us?

From 1995 to 2015 -  nearly 313,000 farmers committed suicide in India.

Having in mind that farmers directly feed the entire nation, this is a very very painful number.

Stop everything and listen to this insightful, powerful and - I'd say - haunting monologue.

Then join #SaveTheFarmer campaign and contribute to any NGO that supports Indian Farmers.

One of them is Centre for Sustainable Agriculture.

Enough talking.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: You're Only as Old as You Feel

There's many a good tune played on an old fiddle.

Here, here.

This video, conceptualised by McCann Erickson, is coming out for the Indian festival of Holi.

It will keep wondering till the end - is it an ad or it isn't?


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: Good Things Come With Apples?

Fast-talking, sharp-edged and cricket-starring, this ad is going to leave die-hard cricket fans open-mouthed.

Nice step, Google.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: Smoke and Mirrors or Smoking Hot Message?

It's not enough to have a smokin' hot actress to spread an anti-smoking message.

This new film, screened at Mumbai cinemas, is packed to bursting with big names, great camera work and music..but the concept is poorly developed.

Missed opportunity to make a much more powerful statement, I feel.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: A Week of Broken Stereotypes

Why should an ad for laundry detergent be like an ad for laundry detergent?

Stereotype-breaking ads is the new black in the world of Indian ads.

Check out the ads of two giants - Ariel and Dabur - which are powerful, triggering and - whisper it - carry a meaningful message.




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>