Tuesday 30 May 2017

Tuesday in India: Some Botheration About Open Defecation

Good to see businesses tackling deep society problems.

Astral Pipes has rolled out a campaign (conceptualised by Lowe Lintas) that takes on the issue of 'open defecation', a major public health and sanitation problem in India.

Of course, it would be easy (and useless) to tell people to just stop. They need a solution instead.

Astral Pipes decides to deliver the main message through a song. And I believe this softer, less straightforward format could work well for Indian audience.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 16 May 2017

Tuesday in UK: Home is Where Google Is

There's the moment, probably no more than one Earth second, in which you know something is good.

It's the sweetness of  caramel shortbread after long diet, it's the sound of the sea after long working months.. it's the self-conscious storyteller in the beginning of this ad.

Say hello to more Google at home.

And more you there as well.

Not a zero cool ad, but great.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 9 May 2017

Tuesday in India: Old is Not Gold Apparently

What's in common between relationships and fashion?

According to Fynd's new TVC, both can go out of style in 2-month time.

Not a sensational but light-hearted ad well fit for the "Now Generation".

Also, makes me feel I'm oh-so from the generation before.



P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday 2 May 2017

Tuesday in India: Diversity's Hot On The Menu

McDonald’s is clever. Of this you need no telling.

People has always been the center of its ads.

And we know for a fact that people respond to people.

Their newest ad for Indian market - playful, positive and pushing me towards fast food today.

#BeDifferentTogether




P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!