Tuesday in India: Don't Act Like a Boob, Better Check It!

Keep your eye on the ball.

Or a boob.

Ample Missiion Events Entertainment has partnered with AurDikhao, a digital media channel, to roll out a campaign 'DetectToDefeat' to raise Breast Cancer Awareness.

 Men are programmed to love breasts and it's quite eye-catching..

..the message, I mean.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: It Came, We Saw, Still Dumbfound

Do you think he knows what it is?

This was the question on everyone's mind last week, seeing Pierce Brosnan aka James Bond as a new brand ambassador for Pan Bahar.

To those of you unaware, Pan Bahar is an Indian brand of "paan masala", a product which is often associated with a highly addictive form of chewing tobacco.

Pierce Brosnan endorsing it with "Class never goes out of style.” gave a rude shock to me.

Hope he at least got good money for this.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Live and Let Live

There's the moment, probably no more than one Earth second, in which you know that there is something good in front of you.

Like, an ad.

This ad.

eBay India has rolled out a TVC which provokes a conversation.

Hopefully, the context will last longer than the immediacy of the content.

Big cheers!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!