Tuesday in India: Cuteness Overload!

This Britannia Good Day ad squeezes the smile out of you.

Quickly and painlessly.

The brief to the agency was to appropriate smile to the brand. And that's the best thing Deepika Padukone knows how to do.

Puff puff, done!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: She Bangs, She Bangs!

Tanishq is clever. Of this you need no telling.

Especially, if you've been following their advertising path.

With women empowerment ideas in India generating a ton of followers and buzz right now (for all the right reasons), this ad is another bowl of cherries.

Only by the end you'll realize it's a jewellery ad, or..Now, that I told you.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Having a Baby vs Having a Car

It's the old little trick: show us the baby in an ad and we will emotionally watch it.

Not this time.

Skoda has rolled out a TVC that compares experiences of having a baby vs encountering brand with new design, four-year service gear and new showrooms ("the feeling when something so good becomes even better").

Really?

I get what you're trying to do there but it didn't work.

The emotions are just so mismatching.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday in India: Sorry, They Aren’t Listening!

Light on eyes, heavy on message.

Cinthol has released a film (conceptualised by Creativeland Asia) that brings to light a few sorrows that female athletes (and enthusiasts) face withing Indian society.

The topic of women empowerment is oh-so-in demand right now!

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!