Tuesday 25 April 2017

Tuesday in India: First TV Ad Shot On iPhone

Product is the hero of its own ad?

It rarely works well these days but here it does.

Milton has released a TVC for its 'Leak Lock Steel Tiffin' and it's claimed to be shot on an iPhone

True or PR stunt - who am I to judge?

It grabs attention, responds to consumer's need and shows core product benefit.

Simplicity at its best.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!