Tuesday in India: Holy Mackerel, Are We All Living For Likes?

Self-love has never been more promoted than nowadays.

We click selfies with every blink, we hunt for 'Likes' with every post...Louis XIV, the Sun King, you would have loved this century!

Following the trends of current culture, Myntra, India's online fashion retailer, has launched a new ad which promotes the idea of "Get the looks, get the likes". Beautifully executed but I have troubles with liking the idea behind it, you?

P.S. When you’re done reading, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!