Tuesday, 24 January 2017

Tuesday in India: Who Thought This Ad Would Be a Good Idea?

Looks like what Houdini might have blown out of his nose.

Aegon Life Insurance has rolled out a campaign (conceptualised by DDB Mudra) that urges users to pick their own insurance policies.

What a bizarre way to communicate the message..

I could only repeat their lines back at them: 'Be it script writing or ad creation, letting others decide for you is a risk'.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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