Marketer's favourite formula - AIDA (Attention, Interest, Desire, Action) has been around for ages.
Modified and edited, it has been used for creating all types of campaigns and copies.
In India it has been very popular too.
Without knowledge of 'official' AIDA existence, marketers have been using it in their daily art of selling.
Successfully, or so I've heard.
Just pass through any market in India and you'll hear one of those phrases:
- Come here Sir, comfortable leather sandals, only hundred rupees...
- Hey madam, beautiful silk sari, only for you for special price today, come inside!
- You looking for delicious fruits? I have fresh mangoes - good price, just try...
They got all formulas right in one sentence.
Simple and effective there, but would it still work here?
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