Tuesday, 30 May 2017

Tuesday in India: Some Botheration About Open Defecation

Good to see businesses tackling deep society problems.

Astral Pipes has rolled out a campaign (conceptualised by Lowe Lintas) that takes on the issue of 'open defecation', a major public health and sanitation problem in India.

Of course, it would be easy (and useless) to tell people to just stop. They need a solution instead.

Astral Pipes decides to deliver the main message through a song. And I believe this softer, less straightforward format could work well for Indian audience.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

No comments:

Post a Comment