Tuesday, 2 September 2014

Tuesday in India: No Hushed Tone in This Whisper Campaign

Can you imagine that 54% of urban women in India believe in not watering plants during periods?

And what about areas where the menstruating females are isolated in the rooms to make sure they don't touch a thing?

Various period taboos are still strong in India and "Don'ts" has been ruling during period days for ages. 

Recently the sanitary napkin brand Whisper launched a campaign on a very surprising taboo to raise awareness on this eternal issue.

 Unjustified taboos - busted! You're free to #TouchThePickle

P.S. When you’re done reading, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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