Tuesday in India: Smoke and Mirrors or Smoking Hot Message?

It's not enough to have a smokin' hot actress to spread an anti-smoking message.

This new film, screened at Mumbai cinemas, is packed to bursting with big names, great camera work and music..but the concept is poorly developed.

Missed opportunity to make a much more powerful statement, I feel.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>