Why should an ad for laundry detergent be like an ad for laundry detergent?
Stereotype-breaking ads is the new black in the world of Indian ads.
Check out the ads of two giants - Ariel and Dabur - which are powerful, triggering and - whisper it - carry a meaningful message.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>