Tuesday, 1 March 2016

Tuesday in India: A Week of Broken Stereotypes

Why should an ad for laundry detergent be like an ad for laundry detergent?

Stereotype-breaking ads is the new black in the world of Indian ads.

Check out the ads of two giants - Ariel and Dabur - which are powerful, triggering and - whisper it - carry a meaningful message.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

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