Sunday Video: Marketing World Grieves For USP

USP is dead.

How dare you, Aiste?

I say so because...

P.S. When you’re done watching, leave a comment or Tweet me how did you like it. Can't wait to hear from you!

P.P.S. I always talk very spontaneously so please be kind and take my pauses and tongue slips as natural reaction trying to be myself while imagining you :)