Love is in the air.
And Cadbury Silk wants you to care about it.
The sweets giant has just hit the headlines with its new social media campaign for the upcoming Valentine's day in India. Not just to tickle your brains with nostalgic memories but also to launch a limited edition pack for lovers.
Kind of worn but cute.
Basically, Cadbury asked Twitter users to share their first love memories (using #FirstLoveIs), then integrated the best lines to create personalized sweet doodles. I'm sure there will be at least one which will make you smile (perhaps, blush) so check them here.
For me, the campaign brought back the memories of that Turkish chewing gum 'Love is' with liners about love - it was extremely popular in Post-Soviet countries in the 90s.
Well, great things need to be modified, not forgotten. Nice one, Cadbury. I can see teenagers chit-chatting about this at school and fighting for a piece of sweet bar.
P.S. When you’re done reading, I’d love for you to share your favourite promotion on social media channels? Leave a comment or Tweet me, let's chat!
And Cadbury Silk wants you to care about it.
The sweets giant has just hit the headlines with its new social media campaign for the upcoming Valentine's day in India. Not just to tickle your brains with nostalgic memories but also to launch a limited edition pack for lovers.
Kind of worn but cute.
Basically, Cadbury asked Twitter users to share their first love memories (using #FirstLoveIs), then integrated the best lines to create personalized sweet doodles. I'm sure there will be at least one which will make you smile (perhaps, blush) so check them here.
For me, the campaign brought back the memories of that Turkish chewing gum 'Love is' with liners about love - it was extremely popular in Post-Soviet countries in the 90s.
Well, great things need to be modified, not forgotten. Nice one, Cadbury. I can see teenagers chit-chatting about this at school and fighting for a piece of sweet bar.
P.S. When you’re done reading, I’d love for you to share your favourite promotion on social media channels? Leave a comment or Tweet me, let's chat!
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