Tuesday in India: It's a Hop, Skip and a Jump To Irresistible!

Holymackerel, here is chocolate temptation at its best (like we didn't know).

Cadbury has rolled out a new ad film conceptualised by Ogilvy & Mather.

It's very fresh and..highly delicious.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>

Tuesday in India: The Cuckoo Ramesh and Suresh Are Back

I was exposed to Ramesh-Suresh jokes since I started attending college in India.

The crazy siblings were mentioned during the classes, lunch breaks and especially, sleepovers.

Cadbury keeps bringing this hilarious (?) duo back to the ads over and over and over because they do the trick. They are weird, nutty as fruitcake and funny - just the mix young Indians like.

If you don't smile after watching this, then at least it will give you pause for reflection.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

Tuesday In India: If Love Had A Voice, What Would She Say?

Love is in the air.

And Cadbury Silk wants you to care about it.

The sweets giant has just hit the headlines with its new social media campaign for the upcoming Valentine's day in India. Not just to tickle your brains with nostalgic memories but also to launch a limited edition pack for lovers.

Kind of worn but cute.

Basically, Cadbury asked Twitter users to share their first love memories (using #FirstLoveIs), then integrated the best lines to create personalized sweet doodles. I'm sure there will be at least one which will make you smile (perhaps, blush) so check them here.

For me, the campaign brought back the memories of that Turkish chewing gum 'Love is' with liners about love - it was extremely popular in Post-Soviet countries in the 90s.

Well, great things need to be modified, not forgotten. Nice one, Cadbury. I can see teenagers chit-chatting about this at school and fighting for a piece of sweet bar.

P.S. When you’re done reading, I’d love for you to share your favourite promotion on social media channels? Leave a comment or Tweet me, let's chat!