Friday 11 April 2014

Friday Research: Do You Put The Wool Over Your Eyes About Your Food Portions?

When Will You Use This?  


Creating copies and packaging for your food products..

What’s The Red-Letter Bite Today? 


It is noticed that super-sized meal portions increase food consumption mainly because people rarely read the size information on the labels and fail to realize just how large super-sized portions really are.

Current series of experiments* examine people's perceptions of large portion sizes when they are presented alongside a smaller known portion size, where the estimation is purely visual. People's ability to accurately assess the size of increasing portions simply by looking at them is referred to as their“visual acuity”.

The results show that attitude of desiring a food but at the same time perceiving it as unhealthy boosts visual sensitivity to increasing portion size.

 Moreover, low-fat health claims on food packaging might reduce the feeling of conflict or guilt associated with unhealthy foods. This decreases people's negative feelings about unhealthy foods and thus worsens their ability to keep track of changes in unhealthy food portions.



Addition To Your Bag of Tricks    

 

If you are running a food business and want to improve consumers' portion size perceptions, this research brings some valuable insights. It suggests that your customers’ size estimations can be changed by shifting their attitudes about food without requiring any changes to its physical attributes. As researchers say, “this could be done, for example, by highlighting the inherent conflict between the desirability and healthiness of hedonic foods prior to the consumption decision.

*Yann Cornil, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber and Pierre Chandon. “The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes.” Journal of Consumer Psychology: April 2014 {Thanks for the material}

P.S. When you’re done reading, I’d love for you to share your experience with creating visually-stimulating website? Leave a comment or Tweet me, let's chat!

P.P.S. Need some help on crafting your marketing message? Let's do this together.

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