Tuesday, 6 May 2014

Tuesday in India: Will #DoTheRex Help To Spread Safe Sex?

Sex is still a very uncomfortable topic in India.

Brands don't touch it or approach it in a very teensy weensy manner.

Feels like Durex chose the later.

Funny approach to spread a serious message.

There has been many better ads of condoms. Even for Indian market.

Watch the ad below and tell me frankly, do you #DoTheRex ?  

P.S. When you’re done watching, I’d love for you to share your favourite ad? Leave a comment or Tweet me, let's chat!