Tuesday, 17 June 2014

Tuesday in India: Somewhere Coca-Cola Bottle Caps Are As Good As Money

Coca-Cola and me. No love lost.

And while I might hate their drink, I admire their marketing.

This time again: natural brilliance.

Coca-Cola had set up phone booths (as a part of “Hello Happiness” campaign) for South Asian workers all over Dubai so they were able to call back home more often.

What makes those booths special is that they accept Coca-Cola bottle caps as currency instead of coins.

 Pretty cool.


P.S. Just wondering how much is Coca-Cola bottle in Dubai? As workers are kind of forced to buy bottles to make calls. Precious money is still spent...

P.P.S. When you’re done reading, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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