You wouldn't expect much creativity from a cement ad.
But mix nice idea with India's WWE World Champion Great Khali and you'll get a 'Wow' feature.
In the end, it tickles the same idea I had for years after living in there - oh, just stop building crappy houses in India.
I'm sure the team behind this ad got some inspiration from the time-honoured ad on Mr. Wind:
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!