Tuesday, 17 November 2015

Tuesday in India: Diwali Ad That Leaves a Pleasant Sound In Your Ears

I love celebrating Diwali in India - such a light, sweet, beautiful celebration.

What makes my skin crawl is the terrible noise pollution which comes hand in hand.

Big Bazaar also created some noise this Diwali but with cracking advertisement, conceptualized by DDB Mudra West.

'Paper Pathaka' (pathaka = cracker) is fun, joyful and brings an intelligible message.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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