Let me just say that this DBS Bank's campaign "Chilli Paneer 2" received a Gold and Silver at the Midas Awards 2015 a moment ago.
And there is a real steak not just some sizzle.
It's the most engaging campaign for the banking services that I've ever seen.
Superb innovative storytelling with a pinch of genius selling.
Warning: the film is 20 minutes long!
But you have permission to be blown away, trust me.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!