I'm not a big fan of misleading ads.
And I perceive this one - a part of digital campaign of Standard Chartered - as confusing.
We see a lady runner in action on the streets of Mumbai. I watch and I smile and I can't stop thinking of video editing.
I have tried running in the streets of Mumbai exactly four times (that's determination!) and failed miserably. I ask my Indian friends around and they nod all together.
Running in the streets (and pavements and sidewalks and everywhere else except joggers' parks) of Mumbai soon turns into a marching trip. It's too crowded, cramped and populous. Too many people, animals and other barriers that give you a reason to stop.
Everything else in the ad sounds pretty convincing.
#RunForAReason - just first find the place, not the reason.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!