It has great music.
It has beautiful copy.
It has impressive shots.
It's extremely motivating.
But did the team of mobile brand OnePlus get the wrong end of the stick?
It sounds more like a teaser for an upcoming fitness club than a high-end smartphone.
Seems it's that time when the concept is more powerful than the product.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!