Tuesday, 26 April 2016

Tuesday in China: Leftover Woman vs Independent Woman

"I am a leftover woman".. ..

no modern Western woman ever said.

But in China (and neighboring countries) "leftover woman" is a common label to mark all single women over 25.

That's a massive social pressure because not all women wish to be in a relationship or get married young.

Check the latest P&G skincare brand SK-II campaign trying to bring a little hope for independent women in China.

Warning: It will make your eyes watery and heart heavy.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

No comments:

Post a Comment