"I am a leftover woman".. ..
no modern Western woman ever said.
But in China (and neighboring countries) "leftover woman" is a common label to mark all single women over 25.
That's a massive social pressure because not all women wish to be in a relationship or get married young.
Check the latest P&G skincare brand SK-II campaign trying to bring a little hope for independent women in China.
Warning: It will make your eyes watery and heart heavy.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!