Stand up for your right to get a rupee instead of a candy for change!
Paytm has rolled out an ad (conceptualised by McCann Erickson) that vividly presents the cashless transfer of money.
Not sure about how usable it is in reality but it looks powerful.
Hoping for some revolution in India if all goes well..
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>