Till lie do us part.
Chevrolet India has launched a global campaign themed 'Shattering Perceptions' and it starts with "Real people. Not actors."
Huge mistake.
Especially when you hire actors on a budget who can hardly say their lines without superficiality. Or it's just me?
If you lie your consumers since the opening of the ad, how can you be perceived as truthful later, telling them the benefits of the car?
My perception of the brand is surely shattered.
P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!
Chevrolet India has launched a global campaign themed 'Shattering Perceptions' and it starts with "Real people. Not actors."
Huge mistake.
Especially when you hire actors on a budget who can hardly say their lines without superficiality. Or it's just me?
If you lie your consumers since the opening of the ad, how can you be perceived as truthful later, telling them the benefits of the car?
My perception of the brand is surely shattered.
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