Tuesday, 7 February 2017

Tuesday in India: To Wear or Not To Wear

"Hey you, look up, my eyes are right here," she says daily.

While living in India I've always felt that stereotypical labels are enforced particularly heavily onto women here, hence, various movements begin from place to place to raise awareness and fight the issue (oh, just wish for more continuity).

Supporting women's freedom to choose, Phantom Ideas has launched a campaign for fashion e-commerce brand Ajio.com.

Slightly too dramatic video to deliver the message, but.. it does deliver.


P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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