Tuesday, 21 February 2017

Tuesday in India: Our Right To Have Half

"Who run the world? Girls!," Beyonce is proudly repeating since 2011.

However, in many parts of the world girls still struggle to claim their equal rights.

Driving on this idea, United Colours of Benetton has rolled out a campaign '#UnitedByHalf' (conceptualised by Creativeland Asia) through which it strives to push gender equality and women empowerment.

Obviously this campaign won't change the mindset of the society at once but ..

Drop after drop after drop makes a hole in the stone simply by regular falling.

Beautifully made.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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