You can never go wrong with the living legend.
Especially, for the promotions in India.
In the end of last year, Shine.com, the online recruitment firm for social and employee referrals, created a professional CV of the Tamil superstar Rajinikanth on LinkedIn (and if you don't know Rajinikanth, you don't know India).
I thought it was a fun, simple and very cost-effective promotion.
It was shared among friends, created buzz on Twitter ( #RajinikanthCV) and it made us smile for an afternoon.
What else you need?
Here is an excerpt of skills and strengths that Shine's creative team included in Rajinikanth's profile - it's funny but reminds me of Chuck Norris jokes we had flying around 10 years ago.
Well, art is a recyclable thing anyways, so thumbs up for a good execution.
Skills:
- Has counted to infinity, twice.
- Has sliced bullets in mid-air, using other bullets.
- Knows why this kolaveri, kolaveri, kolaveri di. And knows why this kolaveri e, f and g too.
- Can write into a READ ONLY file
- Can operate Windows on a 64 KB processor.
- Capable to generate Electricity from Wind Energy (while Breathing)
- Ability to kill even Living Room
- Can sign a cheque… and make the Bank bounce
- Can fast forward live TV
Strengths:
- Can successfully complete the work assigned to me on the previous day itself
- Has successfully deleted the Windows Recycle Bin
- Can retain ‘Permanently Deleted’ files
- Light moves at the speed of ME.
- Bill Gates lives in constant fear that Rajinikanth’s PC will crash.
P.S. When you’re done reading, I’d love for you to share your favourite promotion on social media channels? Leave a comment or Tweet me, let's chat!Especially, for the promotions in India.
In the end of last year, Shine.com, the online recruitment firm for social and employee referrals, created a professional CV of the Tamil superstar Rajinikanth on LinkedIn (and if you don't know Rajinikanth, you don't know India).
I thought it was a fun, simple and very cost-effective promotion.
It was shared among friends, created buzz on Twitter ( #RajinikanthCV) and it made us smile for an afternoon.
What else you need?
Here is an excerpt of skills and strengths that Shine's creative team included in Rajinikanth's profile - it's funny but reminds me of Chuck Norris jokes we had flying around 10 years ago.
Well, art is a recyclable thing anyways, so thumbs up for a good execution.
Skills:
- Has counted to infinity, twice.
- Has sliced bullets in mid-air, using other bullets.
- Knows why this kolaveri, kolaveri, kolaveri di. And knows why this kolaveri e, f and g too.
- Can write into a READ ONLY file
- Can operate Windows on a 64 KB processor.
- Capable to generate Electricity from Wind Energy (while Breathing)
- Ability to kill even Living Room
- Can sign a cheque… and make the Bank bounce
- Can fast forward live TV
Strengths:
- Can successfully complete the work assigned to me on the previous day itself
- Has successfully deleted the Windows Recycle Bin
- Can retain ‘Permanently Deleted’ files
- Light moves at the speed of ME.
- Bill Gates lives in constant fear that Rajinikanth’s PC will crash.
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