Amul.
One of my favourite Indian brands.
Light, entertaining and beautifully made, Amul advertisements have been among the best ad campaigns in India for ages.
More surprising: its' theme and style stayed almost unchanged with the same utterly butterly deliciously cute Amul girl dressed in a polka-dotted frock and head-bow (she is turning 52 this year, I think).
Why hasn't she grown an inch? I think it's consistency that has worked so well for Amul.
The brand with the witty Amul girl in front has been covering current national and international subjects in their ads. And their style is captivating.
You easily get hooked on that soft sarcasm and you want more.
And then you enjoy some tasty butter with your food while waiting for the next campaign.
One of my favourite Indian brands.
Light, entertaining and beautifully made, Amul advertisements have been among the best ad campaigns in India for ages.
More surprising: its' theme and style stayed almost unchanged with the same utterly butterly deliciously cute Amul girl dressed in a polka-dotted frock and head-bow (she is turning 52 this year, I think).
Why hasn't she grown an inch? I think it's consistency that has worked so well for Amul.
The brand with the witty Amul girl in front has been covering current national and international subjects in their ads. And their style is captivating.
You easily get hooked on that soft sarcasm and you want more.
And then you enjoy some tasty butter with your food while waiting for the next campaign.
P.S. When you’re done watching, I’d love for you to share your favourite ad? Leave a comment or Tweet me, let's chat!
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