Tuesday in India: It's a Winning Game for Amazon

Flattery will get you everywhere.

Amazon India explored well the essential nature of Indian shopper and rolled out a multi-film campaign, riding on some typical Indian traits.

Check out how enjoyably Indians and Amazon connects through "asli", "jaldi" and "friendly" characteristics.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!>