Tuesday, 31 May 2016

Tuesday in India: Sex Sells - Fear Sells Too

Bring the cough-sneeze mix on!

This simple but effective Symphony ad runs on deep-rooted fear.

Fear that causes Indians to stop and think. And then, hopefully, buy.

Who doesn't want to protect the beloved ones from in-house pollution after all?

Light scare tactics that work well.

P.S. When you’re done reading and watching, I’d love for you to share your favourite campaign this year? Leave a comment or Tweet me, let's chat!

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